Let’s be real — a lot of websites out there look “nice” but do absolutely nothing for the business behind them. A good website should feel like your best sales rep: working 24/7, always on brand, and always driving results. Here are 5 tips to make sure yours is pulling its weight.
1. Keep it clean and simple
If people land on your site and get hit with a wall of text, cluttered images, and 10 different buttons screaming at them, they’re gone. A clear structure, simple layout, and plenty of breathing space make it easy for people to find what they need.
2. Nail your first impression
Your homepage has seconds to convince someone to stick around. Use a strong headline that says exactly what you do, clear visuals, and an obvious call to action (like “Get a Quote” or “Shop Now”).
3. Make it work on mobile
Over half your traffic will probably come from mobile. If your site’s a pain to use on a phone, you’re basically telling half your audience to go elsewhere.
4. Load speed matters
If your site takes more than 3 seconds to load, you’re losing visitors. Compress your images, keep your code clean, and ditch any bloated plugins.
5. Guide people where you want them to go
Don’t leave visitors wandering around wondering what to click next. Use clear buttons, simple navigation, and a flow that takes them from curiosity → interest → action.