A website redesign for a small business typically costs between £1,000 and £8,000, depending on the size of the site, how much of the content changes, and the level of customisation involved. Most small business redesigns fall in the £1,500 to £4,000 range.
What Makes a Redesign Different From Building From Scratch?
In theory, a redesign should be cheaper because you already have content, a brand, and some idea of what works and what does not. In practice, it can sometimes cost similar to a new build because the designer has to work within existing constraints, migrate content carefully, and sometimes unpick poor technical decisions from the original site. If your current site is built on a restrictive platform or uses messy code, it may actually be faster and cheaper to start fresh.
When Should You Redesign Rather Than Patch?
If your site looks dated, does not work properly on mobile, loads slowly, or simply is not bringing in the enquiries you need, a redesign is worth considering. Small cosmetic updates can only go so far — if the underlying structure is wrong, adding a new hero image will not fix the core problems. A proper redesign addresses everything at once: design, user experience, content, and technical SEO.
What Should a Redesign Project Include?
A proper redesign should cover a review of your current site's performance and problems, new visual design based on your brand, updated content structure, mobile and speed optimisation, migration of any valuable content, and basic SEO setup on all pages. Ongoing support after launch is also worth asking about — the first few weeks after a redesign often throw up small issues that need quick fixes.
How Do You Get the Best Value From a Redesign?
Come prepared. Know what you want the new site to do, who your customers are, and what your budget is. The more clearly you can brief a designer, the less time is spent going back and forth on revisions. Gather any branding assets, photography, and copy before work begins to avoid delays that can add to costs.