Web design across West Yorkshire
Web design for West Yorkshire,
five markets, not one
Leeds, Bradford, Kirklees, Calderdale and Wakefield are five separate councils, five separate map packs and more than two million people between them. We build fast websites and run Google Business Profiles for local trades, aimed at the one of those five you actually want the phone ringing from. No ad spend, ever: in a map pack decided largely on proximity, being the nearest roofer to a job in Ossett beats any budget.
The Problem
Ranking across West Yorkshire is really five different jobs.
There is no such thing as a West Yorkshire search result. Google builds the map pack around wherever the customer happens to be standing, so the county behaves like five markets stacked side by side rather than one big one. Leeds is a fight of its own and we cover the Leeds map pack on a separate page, as we do for Wetherby out on the eastern edge of the county.
The county phrase nobody actually types
Very few customers search plumber West Yorkshire. They search plumber Brighouse, emergency electrician Ossett, roofer Pudsey. The county phrase looks bigger and converts worse, because the three businesses Google picks for the map pack are chosen largely on how close you are to the person searching, and Keighley to Pontefract is the full width of the county.
Your postcode and your council disagree
Ilkley sits in Bradford district but carries an LS postcode. Batley is WF17 and Dewsbury is WF13, yet both are Kirklees. Todmorden is stranger again, an OL postcode belonging to Oldham on a town that is Calderdale through and through. Customers ignore every bit of that and search the town name they say out loud, so a service area drawn round council boundaries or postcode letters quietly misses them.
Valley towns do not work in circles
Draw a ten mile radius round Hebden Bridge and a good half of it is Wadsworth Moor and the tops above Heptonstall. Real work runs along the Calder Valley floor through Mytholmroyd, Sowerby Bridge and Todmorden, because that is where the A646 goes. Set your service area off a circle on a map rather than your van's actual week and you are telling Google you cover a great deal of moor and not much of Todmorden.
What We Do
One package, pointed at the town that actually pays you.
A website built round your real patch
Fast, mobile-first and written for the phrases your customers genuinely type, from boiler repair Huddersfield to joiner Horsforth. It names the places you actually reach, Golcar and Marsh if you are Huddersfield, Rawdon and Yeadon if you are Horsforth, so Google has something solid to match you against.
Your Google Business Profile, managed monthly
Your categories, your services and a service area set to the towns your van genuinely does, Elland and Greetland rather than the whole of Calderdale, with photos and posts kept current every month. That profile, more than your website, decides whether you appear in the three map results a customer in Halifax or Castleford sees first.
Tap-to-review NFC cards
Finish a job in Cleckheaton or Horbury, hand the card over, and the Google review page is already open on the customer's phone. Five districts means five separate sets of local rivals, and when you and a Dewsbury firm both cover Batley, a steady drip of recent reviews is usually the tie-breaker.
Trades We Serve
Every trade, from the Aire Valley to the Five Towns.
Same package whether you are working the stone terraces above Halifax or the newer estates round Normanton: a website built to rank, a Google Business Profile managed every month, and NFC cards that keep reviews landing. Here is what the website side looks like for a trade business. On proof, the straight answer: the only client rank we publish is Sawyer's Home and Garden, a landscaper in March, Cambridgeshire, sitting #1 in the map pack for landscaper March when we checked from March on 6 August 2026. Nothing in West Yorkshire yet, and we will not pretend otherwise.
Work in West Yorkshire but your trade is not listed?
Message Jack on WhatsAppHow It Works
Four steps, built round your patch of West Yorkshire.
Free 15-minute call
Before we ring, we check where you currently sit for the searches that genuinely bring you work, plumber Morley or roofer Brighouse rather than anything with West Yorkshire in it. We check the same search from more than one point on the map, because the three names change between Leeds city centre and your own street. Then we tell you plainly what is costing you jobs, and you keep that either way.
We pick the town, not the county
Together we settle on the one or two places you genuinely want work from, Brighouse or Bradford, Ossett or Otley, and everything gets built to win those rather than spread thin across two million people.
Launch day
Website and Google Business Profile go live on the same day, with the service area set to the towns you named rather than one pin dropped near Birstall in the hope that Leeds and Huddersfield both find you. The 90-day clock starts there. Every login is yours from day one, and the site and the profile belong to you rather than to us, so if you move the yard from Batley to Brighouse next year the whole lot moves with you.
Grow every month
Once your home town holds we push into the ones next door, Halifax out to Brighouse and Elland, Wakefield out to Ossett and Horbury, Keighley down the Aire to Bingley and Shipley. Each month you get a single page showing where you sit for every search we track, measured from your own town, because a rank checked from Leeds city centre tells a Keighley joiner nothing.
FAQ
What West Yorkshire businesses ask before they start.
Your own town, nearly always. The map pack is proximity-led, so a Wakefield searcher rarely sees a Keighley business however good the site is. We aim you at the town you actually work in, then widen once you own it. That is the heart of how local SEO works for service businesses.
Neither, really. Use the town name your customers say out loud. Batley people search Batley, Dewsbury people search Dewsbury, and nobody types Kirklees. Todmorden traders have it worse, sitting on an Oldham OL postcode in a West Yorkshire town, and their customers still just search Todmorden. We set your profile's service area to the towns and villages your van genuinely reaches, and the postcode only matters for the address itself.
All five districts. We are based in York rather than in West Yorkshire, and we work remotely, so Huddersfield, Dewsbury, Halifax, Brighouse, Elland, Todmorden and the Wakefield Five Towns are all fair game. The bigger markets get a page of their own, so there is more detail on getting a Huddersfield business ranking, on Halifax and the Calder Valley, on the Bradford district including Keighley and Ilkley and on Wakefield with the Five Towns behind it. The package and the price are identical wherever in the county you are.
£250 to set up, then £100 a month. That is the same figure for a one-van plasterer in Todmorden as it is for a firm off Kirkstall Road in Leeds, because the job is the same either way: your website built and hosted, your Google Business Profile set up and managed every month, your NFC review card and the ongoing work. No tiers, no upsells.
It depends where you start and how busy your trade is locally, with Leeds far tougher than a Calder Valley village. The guarantee is exact: top 3 in the map pack within 90 days of site and GBP both live, or the monthly pauses.
Ready to win one West Yorkshire town properly?
Tell us the town you want the work from, Halifax, Morley, Pontefract, Keighley, wherever it is, and we will look at your site and your Google profile before we ring. Fifteen minutes on the phone, in plain English, and you will come off it knowing which of the five West Yorkshire map packs you are really competing in. Send Jack the name of your town on WhatsApp.
Message Jack on WhatsAppRated 5.0 from 6 Google reviews, checked 6 August 2026. You keep the audit either way.
or email us at jack@jackandjoshwebsites.com