Google Business Profile (formerly Google My Business) is a free listing that lets you control how your business appears in Google Search and Google Maps. When someone searches for your business or a service like yours nearby, your profile is what shows up in the map results.
What Information Does a Google Business Profile Display?
Your profile shows your business name, address, phone number, website, opening hours, photos, services, and customer reviews. When someone searches directly for your business name, the profile appears as a prominent panel on the right-hand side of Google's results page. For location-based searches like "electrician Sheffield," it powers the Local Pack — the three-business map listing that appears near the top of the page and gets the lion's share of clicks.
Why Is It So Important for Local Businesses?
For any business that serves local customers, Google Business Profile is arguably the single most important online marketing tool available — and it is completely free. It puts your business directly in front of people who are actively searching for what you offer in your area. Many potential customers will call you directly from the profile without ever visiting your website. A well-maintained profile generates a consistent stream of calls, direction requests, and website visits without any ongoing cost.
What Makes a Profile Stand Out?
Profiles with lots of photos, many positive reviews, regular posts, complete information, and active responses to reviews consistently outperform neglected ones in search rankings. Google wants to show profiles that look trustworthy, active, and comprehensive. Even simple actions — like uploading new photos weekly or posting an update about a current offer — send positive signals that improve how often you appear in search.
How Do You Set One Up?
Go to business.google.com and follow the steps to create or claim your listing. Google will send a verification code to your business address or phone. Once verified, spend an hour fully completing every section — categories, services, description, photos, and opening hours. Then make a habit of posting updates and responding to reviews at least once a week.