If you run a local business in the UK, you already know that standing out on the high street is tougher than ever. Whether you're a roofer in York, a plumber in Leeds, or a local café owner, your customers are searching for you online before they ever pick up the phone.
Here at Jack and Josh Websites, we build and manage mobile-friendly websites that turn those casual searchers into real, paying customers. But there is a massive piece of the local search puzzle that sits right alongside your site: your Google Business Profile (GBP).
When you get your website and your Google Business Profile working in perfect harmony, you don’t just get noticed—you dominate your local market. Here is how to use them together to supercharge your enquiries.
1. Win the "Local Pack" Space
When someone searches for a local service—say, "roofing services near me" or "emergency electrician"—Google doesn't just show standard website links. It displays a map and a curated list of three local businesses right at the top. This is known as the Local Pack.
As you can see in the comparison above, the Local Pack displays your reviews, operating hours, and a direct link to your website. Getting featured here is the fastest way to get high-intent traffic. Even our entry-level Starter Package includes Google Maps integration to make sure your site is ready for local search, but getting into that coveted top three requires your GBP and your website to speak the exact same language.
2. Lock Down Your "NAP" Consistency
Google’s search algorithms are obsessed with trust. One of the simplest ways the platform measures trust is by checking your NAP data across the web:
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Name
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Address
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Phone Number
If your website lists your business address as "Unit 4, High Street" but your Google Business Profile says "4 High St", or if the phone numbers don't match exactly, Google gets confused. When Google gets confused, your rankings drop.
The Jack and Josh Rule: Make sure every single character of your contact information is perfectly mirrored across your website footer, your contact page, and your Google Business Profile. If you don't have the time to double-check all the tech, our Professional+ Advanced Package handles full Google Business Profile optimisation and monthly reporting for you.
3. Play by the New Rules for Customer Reviews
Customer reviews are the lifeblood of local SEO. They build immediate trust with potential buyers and signal to Google that your business is active and reliable.
However, Google has become incredibly strict about review spam. To protect your profile from being penalised, keep these rules in mind:
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Don't incentivise: Never offer discounts, freebies, or entry into a prize draw in exchange for a Google review.
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Don't dictate the text: Avoid telling customers exactly what to write (e.g., "Please use the words 'excellent roofing service'"). Google's AI filters can flag these patterns as unnatural.
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Keep it natural: Simply send a direct, friendly follow-up email or text with your unique GBP review link after a job is successfully completed.
Once you get those reviews, we can pull them directly onto your website's dedicated reviews section to show your website visitors that you are completely legit.
4. Drive Profile Clicks straight to a High-Converting Landing Page
Many business owners treat their Google Business Profile like a static billboard, but nearly half of all interactions on a business profile result in a click-through to the company's website.
The profile gets you found, but your website closes the deal. When someone clicks "Visit Website" from your map listing, they shouldn’t land on a confusing, slow-loading homepage. They need to find a fast, mobile-optimised page that instantly handles their needs, featuring:
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A clean explanation of your core services.
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A clear Quote Request Form or a WhatsApp instant chat button (both included in our Professional package!).
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Real proof of your work, like a portfolio or photo gallery.
Discover What’s Holding Your Website Back
A brilliant Google Business Profile is a massive asset, but it needs a rock-solid, fast website to back it up. If your current online presence isn't turning those local Google clicks into paying jobs, we want to help you fix it.
Don't let hidden technical glitches or poor SEO cost you sales. Book a Free Website Audit with Jack and Josh Websites today. We’ll take a proper look under the hood of your current site, reveal exactly what's stopping it from performing, and show you how to start attracting more local clients.